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empty foundation bottle with pumps
Second, the pursuit of personalized, fashionable packaging design
With the development of the economy, the changes of The Times, and the change of consumer psychological needs, the marketing of Korean cosmetics brands has paid more and more attention to individuation, and deeply grasped that only the design of products with distinct personality can give the brand vitality. Personalization is the common goal pursued by contemporary women. To meet this demand, Cosmetics Packaging design must fully grasp the application and breakthrough of female aesthetic psychology in packaging design.
In order to embody THE personalization in the cosmetic packaging, we began to try to choose more bold color matching, more exaggerated graphic design, and more creative container modeling design, such as THE SAEM chocolate pie marshmallow hand cream (Figure 4-8). The overall modeling design is like a piece of chocolate pie, and the simulated shape gives people a bright eyes. In the selection of packaging materials is also more innovative, such as TONYMOLY(magic forest) egg soap (Figure 4-9) using degradable environmental protection composite materials, coupled with lovely design, can quickly catch the eye of female consumers in a variety of goods.