small cosmetic containers with lids

small cosmetic containers with lids

Third, constantly introducing new cosmetic packaging
Korean cosmetics brand packaging replacement cycle is very fast, as long as one year to six months or even a few months, even if not in the overall packaging design of the radical update, but also in the details of the small changes, such as font, printing. First of all, this is a means of anti-counterfeiting, product packaging updates frequently increase the cost of counterfeit prices and manufacturing time, to the greatest extent to reduce the circulation period of counterfeit goods in the market. Secondly, the innovation of Cosmetics Packaging is also a marketing strategy, in order to keep consumers fresh, cosmetics brands will regularly or irregularly launch new packaging to stimulate consumption. For example, AmorePacific Group's HERA(Hera), its brand has an air cushion powder as a best-selling product, in April and August every year will regularly launch different limited packaging, popularity has been high, consumers are willing to pay for it. In the face of young consumers, Amore's makeup line ARITAUM products are upgraded faster, and new products will be launched in 3 to 5 months, which is sought after by consumers.