airless containers cosmetics Second, the future of China's Cosmetics Packaging design of nationality Modern design is developing towards nationalization and localization. Absorbing the essence of Chinese culture, the integration of classical and modern, to find the meeting point, the formation of a design style with national characteristics, is the current Chinese designers must consider, national packaging design is an important way to shape China's future cosmetics brand, both to convey corporate cultural information, but also to reflect the value of national culture. Chinese culture has differences with other countries in the values, aesthetic taste and other aspects, forming a unique national cultural characteristics, China has a long history of five thousand years and a rich and diversified culture should be the cornerstone and advantage of China's modern packaging design, but it has not been the most effective use. In order to create the international image of the brand, the cosmetics packaging design gradually assimilates, the packaging design that gives up the cultural heritage as the cornerstone is like water without a source, the lack of some spirituality and vitality, and the products that pay attention to the national packaging design can bring different feelings to consumers, which meets the needs of today's consumers to pay attention to personality. It is a powerful tool to build a Chinese-style cosmetics brand.